The emergence of bio-based and biodegradable films is the primary factor fuelling the growth of the global flexible packaging market. The use of these products is expected to offer sustainable solutions owing to the reduced dependency on fossil fuels. Moreover, government support toward the use of environment-friendly products is projected to supplement the growth of the global flexible packaging market in the coming years.
The growing demand for flexible packaging for diverse applications is one of the primary factors augmenting the growth of the overall market. The growing need to ensure the quality and safety of products and preserve them from contamination and damage is driving the demand for innovative flexible packaging solutions worldwide.
Key players in the market are emphasizing on introducing effective products and expanding their product portfolio in order to reach a larger audience. This is expected to fuel the market’s growth in the coming years. Furthermore, the growing awareness regarding hygiene and food safety and the increased shelf life enabled by flexible packaging are some of the other drivers anticipated to boost the global flexible packaging market.
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The global market for flexible packaging has been classified on the basis of geography into Latin America, North America, the Middle East and Africa, Asia Pacific, and Europe. Among these, Europe is expected to lead the global flexible packaging market and account for a share of 32.80% by the end of 2024. Growth in this region can be attributed to the presence of a large number of manufacturing industries. Key players in Europe are focusing on introducing new packaging formats and multilayer films in order to extend the shelf life of products. This factor is projected to augment the flexible packaging market in the region.